Raleigh effect

The Raleigh coefficient describes the roughness of the seafloor. A rough seabed will scatter the signal and produce more specular echo's. Increasing returns lead to more phase comparisons and amplified amplitude detections. Compare the image below:
So:

Multiples

Multiples have a longer two way travel time but also seem to arrive at random incidences at the transducer. This incoperates less ambiutiy for the phase detection. You'll notice that the phase detection becomes a bit contaminated when multiples are added.